New Study Shows Strength of Responsible Tourism Market, Despite Global Economic Recession
Source: Center for Responsible Travel
A ground-breaking new study, “The Market for Responsible Tourism Products”, finds that while international tourism markets continue to waver in the wake of the global financial crisis, one market segment is weathering the storm with relative impunity – Responsible Tourism. The study, commissioned by SNV Netherlands Development Organization and produced by the Center for Responsible Travel, concludes that “Responsible tourism appears to be doing slightly better – or less badly – than the tourism industry as a whole.”
The study examines global trends in responsible tourism, profiling products, markets and consumers; it also makes a series of in-depth marketing recommendations for service providers in developing countries who are already in or who wish to enter the Responsible Tourism market.
The study is available to download for free from CREST’s website.